margin

Meta Ads

Why Your Meta ROAS Doesn't Match Your Bank Account

Meta Ads Manager can show a strong ROAS while your bank balance tells a different story. Here's why, and what to track instead.

margin

Cash Flow vs. Vanity Revenue: The D2C Profitability Trap Hiding in Your P&L

Over 80% of Indian D2C brands aren't profitable despite strong revenue. RTO, payout delays, and inventory traps explain why - and how to fix it.

margin

Why Your D2C Brand's Customer Acquisition Cost Keeps Rising (and What to Do About It)

Indian D2C CAC is up 35% YoY. Here's why platform dependency and weak first-order economics are driving it, and how to fix both in 2026.

Meta Ads

Your Discounts Are Buying ROAS, Not Customers

Discounts improve conversion rate on paper but quietly erode margin and train customers to wait for the next sale.