CAC & LTV

CAC & LTV

New Customer CAC vs Blended CAC: How to Tell If Your Meta Spend Reaches New Buyers

Parth, Co-founder, Adtitude Media · Oct 23, 2026

Reach tells you how many people saw your ads, not whether they were new buyers. Here is how to measure new customer CAC and why it beats blended CAC.

Strategy

AOV vs LTV: Which Should Actually Drive Your Marketing Budget

Parth, Co-founder, Adtitude Media · Aug 13, 2026

AOV and LTV get used interchangeably to justify acquisition spend, but they answer different questions. Here's the framework for which should actually drive your budget.

Problem-Explainers

CAC Payback Period: Formula, Calculator and Benchmarks for D2C

Parth, Co-founder, Adtitude Media · Jul 21, 2026

CAC payback period formula with a worked example, healthy benchmarks for D2C, and a free calculator to check yours.

margin

Rising CAC in D2C: Why It Keeps Climbing and How to Fix It

Parth, Co-founder, Adtitude Media · Jul 17, 2026

Indian D2C CAC is up 35% YoY. Here's why platform dependency and weak first-order economics are driving it, and how to fix both in 2026.

Strategy

CAC vs LTV for Fashion Brands: The Formula That Includes Returns

Parth, Co-founder, Adtitude Media · Jul 8, 2026

A fashion brand's 11.3:1 LTV:CAC ratio drops to about 6:1 once returns and discounts are factored in. Here's the corrected formula and worked example.